We’re a small team dedicated to bringing affordable, fun, and high quality products into the serious world of cosmetics. So why choose just one lipstick, eyeliner, nail polish, eye shadow, lip gloss, (you get the point!) when you can try them all? We do!
And this is how it all started…
Germany and is sold in
50 other countries
the pond and lands in
test in the United States
with Ulta Beauty
North American sales and
word begins to spread
Allure Best in Beauty
to Canada and launch
in Shoppers Drug Mart
Select Target and Loblaws
- Beauty is being who you are, who you want to be and having fun while doing it.
- We think real beauty with a real story is inspiring – which is why we love our consumers and our new stylists.
- Beauty comes in all shapes and sizes, it doesn’t have to be so serious, it should be fun.
We believe in high quality beauty products and great prices
- Beauty doesn’t have to cost a lot. We value quality instead of expensive advertising.
- 95% of our products are manufactured in Europe. We prove every day that trend awareness and excellent quality is not a question of price.
- Our ingredients comply with the strict standards of the European Union Cosmetics Directive and United States FDA.
We do not test on animals
We love them, we even have our own office mascot (Lacey – Chantilly Lace and a Pretty Face)
We do not conduct animal testing and do not commission anyone else to do any animal testing. We never have and we never will. The contracts with our clients state that they must manufacture products in compliance with European union law, which strictly prohibits testing on animals.
We love to give back
Product Donation to Operation PROM
Established in 2005, Operation PROM provides resources, opportunity and mentoring to students in need. Services are available to children in financial need, those who are homeless, sick, or disabled. School supplies and scholarships are available in addition to our regular donations of Prom dresses and tuxedos. Operation PROM was originally established to help low-income students attend their Proms by providing free Prom dresses and tuxedo rentals. It has since expanded to include regular donations of clothing and school supplies to students who are sick, homeless or live in shelters and do not have family to assist them.
Product Donation to Feeding America
Feeding America's mission is to feed America’s hungry through a nationwide network of member food banks and engage our country in the fight to end hunger.
Product Donation to Dress For Success
The mission of Dress for Success is to promote the economic independence of disadvantaged women by providing professional attire, a network of support and the career development tools to help women thrive in work and in life.
Product Donation to Family to Family
Family-to-Family (F-to-F) is a tax-exempt 501(c)(3), non-profit national hunger and poverty relief organization dedicated to connecting, one-to-one, families with enough to share to impoverished American families with profoundly less. Our program creates a bridge between communities with “more” and some of our country’s poorest areas.